Personal Insurance
We can help you develop a personal insurance plan to protect the people you care about and give you peace of mind, wherever you are.
Business Insurance
We can help you design a comprehensive insurance plan that keeps you protected, without overshooting your budget.
Life & Health Services
We offer Life & Health, Annuities, Long Term Care, Disability Insurance, Retirement Planning and Consulting Services for Individuals and customizable Group Benefits packages for employers.
About Us
With over 30 Years Experience
CHOICE Insurance is a full service Insurance Brokerage headquartered in Kirkland, Washington. We have been providing products for all lines of insurance since 1986, locally, nationally and globally.
As an Insurance Brokerage, we help you identify your needs, then we look for the best insurance proposals to meet your personal and commercial business requirements.
- We are an Independent Brokerage
- We have access to products from many Insurance Companies
- We always seek to provide excellent service while maximizing value

Our Partners
Customer Service Center
Servicing your accounts is our number one priority, so we have created this Center here on our website in an effort to give you more accessibility whether we are in the office or not.
Through the Customer Service Center, you can submit changes, update your information, access standard forms, obtain claim information, submit general questions, and more.

What Our Clients Say
My name is Ed J with Right On Estimates - a small business owner/Contractor in Seattle. I recommend CHOICE Insurance and Nick to everyone. Why? Simple..Nick and the team at Choice ROCK. They are super professional and Nick is always looking to Save me money for Quality Coverage, as a contractor I spend a lot on insurance. I have several other contractors who have switched over to Choice and have thanked me for A GREAT REFERRAL
…is just spectacular. Always work hard to find the best policies for me, saves me a ton of money, and deals with all my tedious questions with a smile. I've been a customer of Choice insurance for about 7 years and I don't see that changing.
Having lived in 5 states in the past 26 years, we have had lots of insurance agents and companies. Of all, Choice is the best insurance agency we have ever worked with. They always have the whole picture and provide the most appropriate coverage with competitive pricing. We have our home and auto insurances with Choice…Glad to be in good hands (with real experience).
CHOICE takes amazing care of their customers, they are prompt, polite and willing to go the extra mile to help out. I had a friend get into a car accident, didn't know what to do, called me and I had her call CHOICE, and for no charge, walked her through the correct steps of getting the other driver's insurance information and things like that. They didn't ask anything in return. Amazing service - I recommend them to all of my friends.
With the recession forcing us to take a serious look at our expenses, we decided we needed to explore avenues to trim our hefty insurance bill. We were close to our deadline for insurance renewal so time was of the essence but we also needed to save money. We are a complex company with a variety of business dealings so we needed someone who had the expertise to address all of our issues. We spoke with a variety of agencies but found the pricing, knowledge and service provided by Choice Insurance to be unmatched. We not only were able to reduce our insurance expense substantially but, working with Nick Ghaffari, were able to really understand our insurance needs and work to streamline our payments and renewals. We have recommended them to other companies that we deal with and they have also made the switch to Choice. Endorsements don’t get any better than that!
We unequivocally recommend Nick Ghaffari, a CHOICE Insurance agent, who specializes in the commercial construction industry. As the owners of two construction companies, we have been faced with reduced profits and soaring insurance premiums due, in large part, to the shrinking economy and dramatic increase in construction defect litigation. Given that our prior insurance company had unsuccessfully tried over the years to reduce the cost of our policies, we were naturally skeptical when Nick promised us such wonderful results. We were not disappointed! Not only was Nick a pleasure to work with but he cut our premium cost in half, lowered our deductible by 75%, and placed our companies with one of the most highly-rated carriers in the industry allowing us to bid on numerous projects previously denied to us. We highly recommend Nick to anyone who is looking for an insurance professional who is knowledgeable, can obtain amazing results and handles his clients with the utmost respect and professionalism!
Blog of CHOICE
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